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Announcement: USDA Unveils the Regional Agricultural Promotion Program (RAPP)

WASHINGTON — The USDA has unveiled a significant new funding initiative, the Regional Agricultural Promotion Program (RAPP), which allocates up to $300 million to support eligible agricultural exporters to break into new markets and foster economic growth opportunities here.

With a growing demand around the world for high quality agricultural imports from the United States, it is imperative to capture those markets before our competitors do. Market diversification is an important tool for maximizing growth opportunities within the U.S. agriculture sector, especially in the Central Valley. The Valley is an agricultural rich region, and our farmers would greatly benefit from a program that expands their reach into new global markets, boosting the overall economy of the district.

That is why the Regional Agricultural Promotion Program is so pivotal, offering crucial funding to American organizations for a stronger agricultural presence worldwide.

For additional details and eligibility information on RAPP, please visit HERE.

To apply, click here. The deadline for applications is 5 p.m. ET on Feb. 2, 2024.